Most Young Adults Have an Appetite for Binge-Watching Shows
The ways in which people engage with on-demand entertainment make the case for the ubiquity of binge-watching, despite marketing from streaming platforms aimed at monopolizing the word: Eighty-three percent of TV watchers report watching live TV at least once a week, including 69 percent of young adults. That number grows to 91 percent of those ages 55-64, and 94 percent of those 65 and older.
Despite TV watchers’ preference for streaming services when it comes to on-demand viewing, streaming companies have a long way to go before they can overtake the stronghold of live TV, as suggested in a Nielsen report released in May. According to the report, 93 percent of streamers ages 25-54 watched traditional TV on a typical day in November 2017, while 46 percent watched through a mix of traditional TV and streaming and 7 percent streamed exclusively.
“It’s not just on Netflix,” Johnson said. “We have television industries encouraging us to binge-view.”
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